Chobani® Flip® Limited Halloween Edition
Client: Chobani®
About:
Concepting and development of a mini campaign celebrating National Greek Yogurt Week with limited edition yogurt giveaways. Project included packaging design and art direction of promotional video, website and collaterals.
Awards & Recognitions:
DieLine 2024 Bronze, In-House Packaging Category
DieLine 2024 Merit, Limited Edition Packaging Category
The Webby Awards
Features:
AdWeek
The DieLine
Packaging Digest
PR Newswire
Awards & Recognitions:
DieLine 2024 Bronze, In-House Packaging Category
DieLine 2024 Merit, Limited Edition Packaging Category
The Webby Awards
Features:
AdWeek
The DieLine
Packaging Digest
PR Newswire
Contributors:
Creative Direction: Lauren Hodges
Packaging Design & Art Direction: Leticia Sarmento
Chobani® Café Design: Leticia Sarmento
Campaign Design & Art Direction: Leticia Sarmento, Simone Cutrì and Talia Levinas
Illustrations: Jon McNair and Meryl Rowin
Copy: Lauren Festa
Production: Luisa Makula, Kristy Kelly and Wilma Faget
Production Partners: Hornet Studios (Animation) and Tool of North America (AR Experience)
Creative Direction: Lauren Hodges
Packaging Design & Art Direction: Leticia Sarmento
Chobani® Café Design: Leticia Sarmento
Campaign Design & Art Direction: Leticia Sarmento, Simone Cutrì and Talia Levinas
Illustrations: Jon McNair and Meryl Rowin
Copy: Lauren Festa
Production: Luisa Makula, Kristy Kelly and Wilma Faget
Production Partners: Hornet Studios (Animation) and Tool of North America (AR Experience)
